06 January 2010

The Press and the Public

Universal awareness of you and your music does not happen overnight. It takes years of persistence. Even the musicians at the top of the food chain are continuously working to increase their visibility to new audiences.

There are two main groups of awareness that a musician needs to mind: the public and the press.

You will usually need to start with the public, because the press will ignore anything that the public ignores. It is the job of the press to write about items of interest to the public. So start there. Get the public interested.

Once a reasonable amount of the public is interested, you can likely get the attention of some smaller press. They will review your album or your concert. This has the effect of increasing the awareness of more public.

This cycle continues - the public becomes aware, the press becomes interested and notifies more of the public. It continues and grows and knows no end. There is always a new audience to introduce yourself to.

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